Giveon Goes Retro With 70s Soul-Inspired Sophomore Album "BELOVED"

BY Devin Morton 979 Views
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Giveon takes fans back to the 1970s with a Philly soul-inspired second album that doubles as his best work to date.

After a little over three years away, Giveon has returned with a brand new album, titled BELOVED. It's the follow-up to Give or Take, his formal debut album after two extended plays (one of which came with the viral track, "Heartbreak Anniversary"). It also arrives during the same weekend in which he appeared as a surprise guest at Drake's Wireless Festival performance on July 11, where he played "Chicago Freestyle," "TWENTIES" (the album's lead single), and "Heartbreak Anniversary."

The album is a notable departure from the more muted, Drake-inspired stylings that came with his approach to R&B on his previous work. Instead, he opts for soundscapes that feel straight out of the Philadelphia soul scene of the 1970s. It works to great effect, as some of the tracks here are among the most dynamic of his young career.

The subject matter has not changed much from his last album to this one. There are still plenty of references to women and being involved in less-than-ideal relationships. However, it takes on a new shine when he chooses to take a completely different approach than usual. There are other acts who have been keeping older soul traditions alive, and now Giveon is putting his name in those conversations with a quality piece of work.

Overall, this is his strongest work to date. He subverted expectations and crafted a very admirable love letter to one of music's greatest ever periods. If you consider yourself an R&B fan, it is at least worth checking out BELOVED. Stream the full album down below.

Giveon - BELOVED

BELOVED tracklist:

MUD
RATHER BE
TWENTIES
STRANGERS
NUMB
I CAN TELL
DIAMONDS FOR YOUR PAIN
KEEPER
SIX:THIRTY
BACKUP PLAN
BLEEDING
DON'T LEAVE
AVALANCHE
GOOD BAD UGLY

About The Author
Devin Morton is a News and Evergreen Content Writer at HotNewHipHop from Queens, New York. He started with HNHH in July 2024 as an intern while entering his last year of college, where he graduated with a Bachelor of Science in Mass Communication from Stony Brook University's School of Communication and Journalism. He has previously written album reviews covering some of the most popular artists in the game, including Childish Gambino and Ice Spice, as well as conversation starting pieces about the Grammy and BET Hip-Hop Awards. Some of his favorite rappers include Kendrick Lamar, Mac Miller, and Nas, though he also has a soft spot for the Blog Era guys from when he used to read HNHH as a kid. Besides hip-hop, he's a huge fan of sports (primarily basketball, #HeatCulture) and wrestling. His work for HNHH has reflected his outside interests, also covering sports, politics, and the greater pop culture world, which he has extensive knowledge of in addition to his hip-hop expertise.

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