Rosalia and New Balance have teamed up to launch the New Balance 204L, the brand’s latest lifestyle silhouette. The announcement comes as Rosalia steps into her new role as Global Ambassador, a move that feels more like a creative partnership than a standard endorsement.
The rollout includes a cinematic five-part campaign that matches her signature energy: unapologetically original. The New Balance 204L takes cues from the early 2000s, blending sleek, low-profile design with premium materials. Its minimal look still feels elevated, thanks to soft suede overlays and clean lines.
It’s not a retro rerelease, it’s something new that plays off familiar ideas. New Balance isn’t chasing hype here. They’ve tapped into a figure whose fashion sense, music, and cultural presence align with a modern take on sportstyle.
This collaboration is less about selling shoes and more about shared identity and creative direction. The photos show Rosalia laced up in the 204L while navigating surreal landscapes and futuristic interiors.
They echo the kind of world-building that defines both her music and New Balance’s evolving design language. This feels like the beginning of something bigger.
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Rosalia's New Balance 204L
The New Balance 204L is a low-profile lifestyle sneaker inspired by early 2000s silhouettes. Further, it features a smooth suede upper with tonal paneling, stitched overlays, and a clean midsole.
Also, the color palette leans into muted neutrals, offering a refined look that pairs easily with everyday fits. Branding stays subtle, with an embroidered N logo and minimalist tongue tags. The shoe sits on a lightweight rubber outsole that keeps the form slim and comfortable.
It’s a quiet statement shoe: retro-informed, modern in finish, and built for casual wear. Rosalia’s influence is more felt than forced, adding edge without overwhelming the design.
It's expected that the Rosalia x New Balance 204L is set to release sometime this July. Expect further details to arrive closer to the release date.
