NFL Slaps Jeff Ulbrich & Atlanta Falcons With Huge Fines For Shedeur Sanders Prank Call

BY Cole Blake 1303 Views
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NBA: Denver Nuggets at Dallas Mavericks
Jan 14, 2025; Dallas, Texas, USA; Colorado Buffaloes quarterback Shedeur Sanders laughs as he watches the game between the Dallas Mavericks and the Denver Nuggets during the second half at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Shedeur Sanders ended up falling all the way to the Cleveland Browns in the fifth round of the 2025 NFL Draft.

The NFL has fined the Atlanta Falcons $250,000 and defensive coordinator Jeff Ulbrich $100,000 in response to the leak of Shedeur Sanders’ phone number for the NFL Draft. Ulbrich's son, Jax, used the number to prank call the former Colorado quarterback and trick him into thinking he was New Orleans Saints general manager Mickey Loomis.

The Falcons put out a statement addressing the incident, earlier this week. “Jax Ulbrich, the 21-year-old son of defensive coordinator Jeff Ulbrich, unintentionally came across the draft contact phone number for Shedeur Sanders off an open iPad while visiting his parent’s home and wrote the number down to later conduct a prank call,” the team said, as caught by The New York Times.

The organization continued: “Jeff Ulbrich was unaware of the data exposure or any facets of the prank and was made aware of the above only after the fact. The Atlanta Falcons do not condone this behavior and send our sincere apologies to Shedeur Sanders and his family, who we have been in contact with to apologize to, as well as facilitate an apology directly from Jax to the Sanders family.”

Jax also released his own apology on his Instagram page after a video surfaced on social media in which he sat next to the person who made the call to Sanders. “On Friday night I made a tremendous mistake. Shedeur, what I did was completely inexcusable, embarrassing and shameful. I’m so sorry I took away from your moment, it was selfish and childish,” he wrote. “I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment."

Shedeur Sanders NFL Draft

The NFL is continuing to investigate the situation as several other prospects reportedly dealt with prank calls as well, although they appear unrelated to Jax Ulbrich.

The Cleveland Browns ended up taking Shedeur Sanders in the fifth round with the 144th overall pick. It was a shocking result for Sanders, who many analysts expected to be one of the first quarterbacks off the board going into the draft.

About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.

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