This Air Jordan 4 “Rare Air” Comes With A Twist And New Release Date

BY Ben Atkinson 9.2K Views
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The Air Jordan 4 “Rare Air” drops in July with two different branding options, only 25% of pairs feature gold lettering.

The Air Jordan 4 “Rare Air” colorway is making a comeback on July 26, 2025. This release will be available in full family sizing and brings a clean mix of black, blue, red, and grey across the classic silhouette. It also features a unique split in tongue branding. Just 25% of the pairs will include the words “Rare Air” in gold, while the remaining majority will display the same text in white. This small detail might not sound like much, but it creates a level of exclusivity rarely seen in general releases. Jordan Brand is giving collectors a subtle reason to hunt for specific pairs, especially as resale value will likely favor the gold versions.

The choice to use premium suede and crisp contrasting hits throughout the upper also elevates the look. Photos above show the general appearance of the sneaker, from the bold varsity royal accents to the aged midsole and red hits on the outsole. Though the details will vary slightly with the tongue text, the base sneaker remains the same. The Air Jordan 4 originally released in 1989 and became one of Tinker Hatfield’s most iconic designs for Michael Jordan. Its grid mesh panels, visible Air cushioning, and unforgettable build continue to keep it in rotation.

Air Jordan 4 “Rare Air” Release Date

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Image via @zsneakerheadz

This Air Jordan 4 features a black suede upper with dark grey overlays and vibrant varsity royal lining. Red accents hit the eyestays and outsole, while a cream midsole adds a retro feel. The sneaker includes either gold or white “Rare Air” branding on the tongue, depending on the pair. The design is rounded out with the signature “Nike Air” on the heel tab.

Sneaker Bar Detroit reports that the Air Jordan 4 “Rare Air” will be released on July 26th, 2025. Also, the retail price of the sneakers will be $225 when they drop. Only 25 percent of all pairs will come with gold “Rare Air” branding on the tongue. The remaining 75 percent will feature the same text in white.

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About The Author
Ben Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market.

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