The Jordan Luka .77 Lifestyle is a new addition to Luka Doncic's signature line, shifting focus from performance to everyday wear. Unlike his past models designed for the court, this version leans into casual styling while keeping elements of his basketball influence. Also, it is expected to offer premium materials and a sleek design suited for off-court versatility. Jordan Brand continues to expand Luka’s presence in footwear, proving his reach goes beyond the game. This release marks an important step in bridging sportswear with lifestyle sneakers, appealing to both basketball fans and sneaker enthusiasts alike.
While the concept is clear, no official images of the Jordan Luka .77 Lifestyle have surfaced yet. Without visuals, the exact design remains a mystery, but early details suggest a low-top build with a sleek and modern look. The shoe will feature premium materials, making it a versatile option for daily wear and casual outings. Jordan Brand has been pushing lifestyle versions of signature sneakers, blending performance with everyday fashion, and this model could be the start of something bigger. A list of expected colorways is included below, though their exact appearance and design details remain unknown.
Jordan Luka .77

The Jordan Luka .77 Lifestyle takes a low-top approach, blending casual design with subtle basketball influences. No images have surfaced, but it is expected to feature a minimal, stylish look. Premium materials and lightweight cushioning aim to enhance comfort. Luka Doncic's branding will likely appear, reinforcing his signature line’s identity. This sneaker represents a shift toward off-court versatility in Jordan Brand’s lineup.
Sneaker Bar Detroit reports that the Jordan Luka .77 will be released in on April 8th, 2025 with other colorways coming later as well. Also, the retail price of the sneakers will be $100 when they drop. Here is the colorway list for the shoes:
- White/Gym Red-Black
- Football Grey/Vapor Green-Laser Blue-White
- Black/Hyper Pink-Barely Green
- University Blue/Red Orbit-White-Blue Tint
- Bright Mango/Black
- White/White-Black-Fire Red
- White/Grey Fog
- Black/Anthracite-Pink Prime
[Via]