DJ Akademiks-Affiliated Account Eviscerated For Comparing Drake To Emmett Till

BY Gabriel Bras Nevares 1.8K Views
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DJ Akademiks Account Comparing Drake Emmett Till Hip Hop News
Mar 4, 2016; Toronto, Ontario, CAN; Toronto Raptors ambassador and rap artist Drake celebrates a basket by his team against the Portland Trail Blazers at Air Canada Centre. The Raptors beat the Trail Blazers 117-115. Mandatory Credit: Tom Szczerbowski-USA TODAY Sports via Imagn Images
A secondary account for DJ Akademiks' brand (not run by him) equated the Drake and Kendrick Lamar Oscars joke to Emmett Till's murder.

The Drake and Kendrick Lamar battle had accusations of "reaching" thrown at both sides, which is especially true of their fanbases. Moreover, it covered a lot of controversial topics that are just as prone to blunt and provocative jokes as they are to serious discussion, which don't always mesh. Conan O'Brien recently joked about the feud while hosting the Oscars, remarking that the ceremony's halfway point signified K.Dot's turn to call Drizzy a "pedophile." This didn't sit well with many OVO fans, with one Twitter account affiliated with DJ Akademiks' brand even comparing the Toronto superstar to Emmett Till's violent and racially motivated lynching.

Many fans blasted this comparison online, condemning the page for equating the 38-year-old's situation to a vicious chapter in African American history that preceded the civil rights movement of the 1960s. It's important to clarify that DJ Akademiks does not run this account, a point you may have seen pop up on Twitter amid the Kendrick Lamar feud. The statement is certainly is a controversial way to frame this. While many have criticized the attacks against Drake, folks find that this comparison went too far.

Drake UMG Lawsuit

DJ Akademiks Drake Oscars
Screenshot via Twitter @AkademiksTV

Furthermore, jokes about the beef at industry events are a different kind of reaction to what Drake is suing UMG over "Not Like Us" for. The federal case alleges defamation through alleged payola practices such as stream-botting and removing copyright restrictions, and specifically centers on Kendrick Lamar's pedophilia allegations against the "NOKIA" hitmaker. As for updates on that, he settled with iHeartMedia in his Texas petition, which accused the company of similarly shady business practices concerning the Mustard-assisted diss track. But Universal is the main subject of scrutiny now.

Meanwhile, DJ Akademiks might respond to this Emmett Till backlash in the future, but we'll see how far it actually goes. Elsewhere, his recent coverage of Drake centered more around his canceled "Anita Max Win" tour dates than anything specifically about Kendrick Lamar. Again, to distinguish between his actual statements and his affiliate's social media posts, he will most likely have something to say about the Oscars joke on his own. But this controversial comparison represents a lot of what made this feud's discourse dangerous and disrespectful no matter who you back.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.

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