DJ Akademiks Posits Curious Theory About Kendrick Lamar & SZA's Allegedly Low Tour Sales

BY Gabriel Bras Nevares 3.5K Views
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DJ Akademiks Theory Kendrick Lamar SZA Low Tour Sales Hip Hop News
Kendrick Lamar performs Friday, Oct. 6, 2023, at Austin City Limits Music Festival in Austin. © Briana Sanchez / American-Statesman / USA TODAY NETWORK via Imagn Images
While this conversation around Kendrick Lamar and SZA's tour isn't even confirmed, DJ Akademiks threw shade at his fanbase to explain it.

There are a lot of conspiracy theories online floating around about allegedly low ticket sales for the "Grand National" tour headlined by none other than Kendrick Lamar and SZA. Their stadium trek still has many tickets available, and the bottom line is that they are incredibly expensive. Chalk it up to Ticketmaster dynamic pricing, resale scalpers, or just the economic state of North America right now. But DJ Akademiks posited a more savage and dismissive theory about this phenomenon: that Kendrick fans are just broke losers who care more about their GOAT than about having a good time with the ladies.

Of course, this is a pretty simplistic and overly generalized view of who goes to Kendrick Lamar and SZA concerts, but DJ Akademiks doesn't really mean this as a slight against the artists. Much like the rest of the dynamics concerning the Drake battle, it's really the fans arguing over who's the cooler group and who has more bragging rights. In fact, he's right to point out that the main obstacle in "Grand National" interest is the financial burden, even though his characterization of that struggle is not a very empathetic one.

Kendrick Lamar SZA Tour

Regardless, all of this speculation around ticket sales and demographics can't take away from Kendrick Lamar's staggering success over the past year. His new album GNX recently surpassed Travis Scott's UTOPIA as the fastest 2020s hip-hop album to garner over 2 billion streams. As for SZA, she also got a lot of love and praise for her recent efforts that reflect in her commercial performance. SOS Deluxe: LANA has been doing very well, and the duo's "luther" collab landed at No. 1 on the Billboard Hot 100 chart following their Super Bowl halftime show spectacle.

Back to the "Grand National" tour, though, Kendrick Lamar and SZA will also visit Europe for their trek, stopping in the United Kingdom and extending their summer travels. As we get closer to the dates, fans just hope that tickets eventually get cheaper for one reason or another. But in DJ Akademiks' view, Kendrick fans need to up their rank to see their GOAT, as ridiculous of an idea that is.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.

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