Kendrick Lamar Sees Astronomical Uptick In Streams For "Not Like Us" After His Super Bowl Halftime Show

BY Zachary Horvath 1.8K Views
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NFL: Super Bowl LIX-Kansas City Chiefs at Philadelphia Eagles
Feb 9, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar performs during the halftime show of Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Ceasars Superdome. Mandatory Credit: Stephen Lew via Imagn Images
The rest of his catalog also received a nice bump.

Kendrick Lamar left a lot of people happy after performing "Not Like Us" during Super Bowl Halftime Show. Fans were anticipating the moment to arrive for months, and he delivered. Overall, it will go down as one of the most memorable moments in hip-hop history. The build up to it was perfect as Lamar teased the menacing Drake diss record twice before ultimately playing everyone's favorite lines. From the devious smile at the camera to having everyone scream "A minor," that's something that will ingrain into the minds of rap listeners for years to come.

With the Super Bowl now over, fans are revisiting the track again and again today. So many of them are in fact that streaming numbers are through the roof today. According to Spotify News, the GRAMMY-winning record is seeing a 430% increase on the platform. That mega bump has "Not Like Us" at a whopping 1.65 billion plays. Additionally, Kendrick Lamar is up to 86.3 million monthly listeners. But it's not just this crippling diss track that's getting love right now.

What Songs Did Kendrick Lamar Perform At Super Bowl LIX?

The other nine songs (not including the new snippet Lamar started with) are all seeing at least a 170% percent bump. From lowest to highest, here are the numbers for the rest of his set list: "tv off" with Lefty Gunplay and "luther" featuring SZA are both at 170%. Then, "peekaboo" with AzChike and "squabble up" are seeing a 230% rise. Next, "man at the garden," "DNA." and "euphoria" currently are receiving a jump of 260%. "All The Stars" with SZA is at 290% and then the second highest is "HUMBLE." at 300%.

The order is slightly different from the actual set list, but it's clear that Kendrick did well for himself. That's even with some of the mixed reactions online and at the Caesars Superdome yesterday. Even though it might have not won everyone over, it's a performance that's going to be talked about for weeks on end. It's also going to be rewatched a bunch too, especially with all of the hidden messages outside of the Drake beef. As it stands, the performance already has amassed over 17.4 million views on YouTube in just 15 hours.

About The Author
Zachary Horvath is one of the Music Freelance News Writers at HotNewHipHop and has held that title since August 2023. Prior to this position, he held another freelance gig covering local high school football, girls and boys varsity basketball, in addition to recapping Cleveland Cavaliers games remotely. He's taken the previous experience and used it to become a jack of all trades at HotNewHipHop. Zach has thoroughly enjoyed tackling some of the trending topics in sports, with a larger focus on hip-hop and pop culture. Some of those include Bronny James's draft stock, a multitude of angles swirling around the Drake and Kendrick Lamar beef, as well as Diddy's arrest and lawsuits. Separate from the headlines that everyone wants to hear about, he was fortunate enough to help spread Zaytoven's current thoughts at the time around mid-December in 2023. Even though being able to give his expertise on these stories is fulfilling, being able to share his passion for releases trumps that ever so slightly. Having the chance to express his excitement indirectly about what he thinks our readers should be checking out/revisiting grows his passion for writing that much more.

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