Kanye West Announces "John Wick Vendetta" Against Fashion Brands

BY Elias Andrews 5.3K Views
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Outside View Of "Yeezy Season 8" Show - Paris Fashion Week Womenswear Fall/Winter 2020/2021
PARIS, FRANCE - MARCH 02: Kanye West attends the "Yeezy Season 8" show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 02, 2020 in Paris, France. (Photo by Marc Piasecki/WireImage)
Ye has big plans.

Kanye West is ramping up for something big. He already unveiled shoe design plans, and demanded Adidas remove Yeezy products from their website. The rapper then decided to keep the ball rolling on Monday, January 20. West hopped on Instagram to announce his plan for Yeezy women's clothing. He claimed that there will be no competition from other fashion brands once he decides to move ahead with his designs. Furthermore, Kanye West claimed he has a "John Wick Vendetta" against other brands who have wronged him.

Kanye West is prone to hyperbole. He's spoken almost exclusively in hyperbole over the last decade. Even for him, though, the predictions for Yeezy women's clothing are bold. "No corporations leveraging my platform," he wrote. "Using me to get to get to us. Overcharging our community while ignoring my vision and direction. Stopping the foam runners and Yeezy slides production during COVID only to copy the designs." Kanye West went on to mention the brand he's had the most beef with, Adidas, by name. He claimed that insiders urged him to reconcile with Adidas or risk falling on his face. The rapper didn't heed the advice, and is glad he didn't.

Kanye West Wants Competing Brands To "Die"

"People tried to tell me to go back to Adidas," West added. "Of course they were people close enough to ask for money from me. They didn’t care about my freedom or vision. Now my vision is coming to life." It got only more bold from there. Kanye West proceeded to reference the fictional hitman John Wick, 2Pac, and his own 2021 song "Off the Grid." Because of course he did. "I have a John Wick vendetta," he said. "Against every fashion company. As my fellow Gemini Tupac said Die mutherf*cker Die. Now play off the grid."

West has been especially active on Instagram over the last few days. On Monday, he posted several pics and videos of his daughter, North. He showed the two of them collaborating in the studio. He also stated that North has reinvigorated his passion for making music. "This little girl made me love music again," he wrote. "She asked me to make beats for her I got back on the ASR Chopped up beats for her album and chopped every beats with my bare hand for BULLY." It seems like Kanye West is in a good place. We can only hope he stays there.

About The Author
Elias Andrews is a music and entertainment writer for HotNewHipHop. He joined HNHH in 2024 as the lead night shift contributor, which means he covers new music releases on a weekly basis. In the year since joining, Elias has covered some of the biggest and most turbulent stories in the world of music. He covered the Drake and Kendrick Lamar battle, and the release of the disses “Family Matters” and “Meet the Grahams,” in particular, in real time. He has also detailed the ongoing list of allegations and criminal charges made against Diddy. Elias’ favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop but not L.A. sports teams. The first album he ever bought was Big Willie Style by Will Smith, which he maintains is still a pretty good listen.

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