A.I. technology is either the best or worst thing to happen to music since Napster, depending on who you ask. Moreover, its supporters see it as a new avenue for creativity, reference tracks, and new ways to put your work out there. On the other hand, its detractors see the dangers of copyright, false songs taking money away from artist, and laziness that A.I.-generated or assisted tracks pose. Regardless of which side you're on, the last few weeks have seen an onslaught of A.I.-related material. The latest is a new track "from" Drake following his fake track with The Weeknd that set the industry ablaze.
Furthermore, this cut is called "Winter's Cold," and it's unclear how much A.I. was involved in its creation. This technology can either turn an existing voice recording into an artist's voice, or recreate lyrics and production based on the artist's existing material. No matter how you slice it, fans seem to really enjoy these tracks. "Firstly, let me just say that that AI shit is evil & immoral," a fan tweeted. "What’s already happened, and what could potentially happen to artists and the industry with this tech is despicable. HOWEVER, with all that said, THAT AI DRAKE WINTER’S COLD SONG IS THE HARDEST S**T TO DROP THIS YEAR!!"