Jermaine Dupri Thinks "Hip Hop Is Hurting & Needs Reviving"

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The "2022 Soul Train Awards" Presented By BET - Arrivals
LAS VEGAS, NEVADA - NOVEMBER 13: Jermaine Dupri attends the 2022 Soul Train Awards presented by BET at the Orleans Arena on November 13, 2022 in Las Vegas, Nevada. (Photo by Paras Griffin/Getty Images for BET)
He added that rap "became a little stale," but he's working on a record with this Louisiana artist.

He's one of the most celebrated artist-producers in Hip Hop, so when Jermaine Dupri speaks on the culture, many stop to listen. The So So Def icon has been in the industry for decades, shaping the careers of legendary hitmakers. His classics remain club favorites, and Dupri's contributions are unmatched. While he has a deep love for the ebbs and flows of Hip Hop, he also has a few criticisms that he recently shared with Vibe.

During their interview with Dupri, Vibe asked why it seemed as if, in recent years, he's moved away from Hip Hop to mostly R&B. "I feel like Hip-Hop is definitely hurting and needs reviving," he said. "I have to go ahead and say this: For the last 20 years, Atlanta’s always had at least five to six top rappers at one time. Right now, Atlanta’s dropped down to two top artists: Lil Baby and Future."

Sea Salt Seafood Howell Mill Grand Opening
ATLANTA, GA - NOVEMBER 07: Bryan Michael Cox, Dallas Austin, Jermaine Dupri, Juan Farmer and DJ Ruckus attend Sea Salt Seafood Howell Mill Grand Opening at Sea Salt Seafood Howell Mill on November 7, 2022 in Atlanta, Georgia.(Photo by Prince Williams/Wireimage)
Read More: Jermaine Dupri Responds To Claims That He Stole Beats In The 90’s: “Get The F*** Outta Here With That”

Dupri added that he still sees "a lot of talent in the city." Yet, the days of "top tier" artists are a thing of the past.

"Ludacris, Jeezy, 2 Chainz, Migos, Future, Lil Baby—I mean, at one point, all of this was Atlanta. This was where all the top-tier rap artists came from," he stated. "I’m not talking about artists that just make records, but No. 1 songs. Artists that people feel like define the game."

"Rap to me became a little stale, but I’ve never stopped making rap records," Dupri also said. He then shared he plans to release "a rap project with Curren$y."

Revolt Weekend Kickoff
ATLANTA, GA - SEPTEMBER 13: Sean Combs and Jermaine Dupri attend Revolt Weekend Kickoff at Allure on September 13, 2019 in Atlanta, Georgia.(Photo by Prince Williams/Wireimage)
Read More: Bow Wow Explains Jermaine Dupri’s Role In His Career: “This Ain’t The TV Show The Rap Game”

Elsewhere, Dupri also spoke on the impending, rumored Verzuz against Diddy.

"Well, one, Verzuz in itself is an East Coast-driven platform. I feel like, personally, anytime Jermaine Dupri is mentioned in the same space as any producer from New York, people start saying no against me and it’s fair enough, I get it. A lot of records that I made might have been Southern records that people didn’t hear in the city. A lot of times I was in New York, I used to be like, 'Damn, I got a number one record, but I don’t hear my record on Hot 97 the way it should be.'"

He also claimed that people underestimated his catalog during the "Bow Wow era."

Do you agree with Jermaine Dupri's assessment of the current state of Hip Hop?

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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