Curren$y Clarifies His Aversion To Business Partnerships With Other Artists

BY Erika Marie 3.1K Views
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He says that there were artists that he wanted to work with but "they just—some of 'em weren't as cool as I thought."

These days, it's common to see artists collaborating outside of the studio. In Hip Hop alone there are artists who come together for branding or fashion deals, with rappers or influential figures making sure to keep business within the Rap arena—but everything that glitters isn't always gold. For every success story comes a controversy over a failed contract, and Curren$y doesn't want to be another artist who loses money.

While visiting A Suite Life podcast recently, Curren$y spoke about his career at length and mentioned his aversion to working with some artists that the world lauds. 

"It's crazy, 'cause I mean like...luminaires in the game and people I really wanted to work with on any facet, be it fashion, music, anything. They just—some of 'em weren't as cool as I thought," he said.

"You sittin' in your car and you listenin' to a mothaf*cker, and you feel like...you feel a certain way!" the rapper continued. "It's like, 'Nah, man, I'm pretty sure when we line up it's going to be the same thing,' [but] it's like, 'Oh. Him? This is crazy.' So, I can't make money with you because I know at some point that's gon' f*ck it up. I'm not going to be able to keep playing, you know what I'm sayin'? It's gonna crash out and probably gonna cost us a gang of money once we really get into business."

It's unclear who he was referring to, if anyone in particular, but we'll let you take a few guesses. Watch the interview in full below.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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