Diddy Vows To "Never Wear Adidas Again" In Support Of Kanye West

BY Erika Marie 33.1K Views
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The Bad Boy icon says that if Adidas doesn't "make [Ye] right" he's going to call for a boycott.

The world has had front-row seats to Kanye West's most recent controversy as the Rap mogul has been battling with brands. For days, West has been posting screenshots and photos regarding both Adidas and The Gap copying his Yeezy designs, and he has even gone as far as posting photos of both brands' executives. While The Gap seems to be receiving a bit of a break now that West showed that his legal team told him to cool it down, the grievances against Adidas have been increasing as his famous friends have chimed in to support his efforts.

Yesterday (September 6), Swizz Beatz told the companies to "do the correct thing," and later, T.I. defended Ye. Now, it's Diddy's turn to show that he, too, will stop wearing Adidas in solidarity if need be.

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Diddy shared a screenshot of a text conversation where he told Ye, "Please can send me something I could post in support of you! I never wear Adidas again for the rest of my life if they don't make you right!!!!" West replied, "Praise God" and "Love you."

In the caption, Puff shared a few more thoughts.  

"Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture," he said. "BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and YEEZY are the reason Adidas is relevant to culture. WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!! Everybody repost this please!!"

Would you boycott Adidas if rappers called for it? Also, make sure to check out our article: "Kanye West Vs. Adidas: Everything You Need To Know."



About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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