Swizz Beatz Defends Kanye West In Adidas War: "Do The Correct Thing!"

BY Erika Marie 3.1K Views
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Kanye West, Swizz Beatz
Ye appreciated his friend coming forward and calling the brand out.

For days, Kanye West has been unleashing his fury on social media. Anyone he claims has done him wrong has been targeted, from his ex-wife Kim Kardashian to her boyfriend Pete Davidson to any and everyone on staff at Adidas. A quick peek at West's Instagram page shows one screenshot after another, but his main grievance seems to be with Daniel Cherry III, senior vice president and general manager of the streetwear brand.

West has accused the company of several infractions, including copying his designs. The controversial matter has caused the brand and the Rap mogul to face scrutiny, but despite West's delivery, many of his famous friends have come to his defense, including Swizz Beatz.


The megaproducer took to his Instagram page to cosign West by sharing a photo of Adidas's kicks with a caption that called them out.

"I usually mind my business but this is DEAD WRONG!" wrote Swizz. "If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative ! YE is only asking for his work to be respected and not stolen that’s not crazy to me !!"

"We not buying these !!!!!!!!!!!! @adidas you’re supposed to be original do the correct thing please !!!" In response, West said, "That's love."

The brand has not yet responded to West's complaints. Check out Swizz's post below.




About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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