Sony Pictures Thought "Bad Boys" Would Tank Because "2 Black Actors Don't Sell Overseas"

BY Erika Marie 6.8K Views
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Michael Bay, Will Smith, Martin Lawrence, Bad Boys
"Bad Boys" director Michael Bay alleges Sony "shut the power off" during the production of Will Smith and Martin Lawrence's classic blockbuster hit.

It is a franchise that spans three decades, but not everyone believed in the potential success of Bad Boys. The films have gone on to become blockbuster hits thanks to the on-screen chemistry between Will Smith and Martin Lawrence, but according to Michael Bay, making the first movie proved to be a difficult feat.

The award-winning filmmaker has an extensive, star-studded resumé and is a respected member of Hollywood creatives, but when he attempted to sway Sony Pictures when he worked on Bad Boys back in the 1990s, the studio didn't think it would be a hit. According to Bay, they did their best to derail production.

Kevin Winter / Staff / Getty Images

Bay caught up with Entertainment Weekly and revisited his struggle behind the scenes. Bad Boys would go on to gross $141 million worldwide while the second film brought in $273 million and the third $426 million.

“Sony didn’t believe in the movie, because two Black actors don’t sell overseas. They had no faith in it,” said Bay. “I was watching James Cameron’s ‘True Lies’ and I’m like, Oh, my god, this guy has so much money. I have only $9 million. And they shut me down, literally. They shut the power off. That’s how rude they were on this movie."

Kevin Winter / Staff / Getty Images

"Luckily I had 500 days of film set experience doing videos, commercials, working with some of the most famous athletes in the world, and that’s where you really truly know how to deal with assholes," he added. Because Sony wouldn't provide the necessary resources that they gave other films, Bay had to be creative while directing.

“I said, ‘Where’s the circle trolley? Get the circle trolley.’ And we made this round move and you guys rise up and it became a very famous shot,” Bay said. “People try to imitate it, but it was a seminal moment.” He said the film "literally changed the game on Black actors," adding, "It’s the first movie that really traveled overseas.”

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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