Latto Is "Still Learning" How To Deal With Industry Double Standard, Loves Nicki Minaj

BY Erika Marie 6.7K Views
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While on "Yo! MTV Raps," she also mentioned her dad's love for Eve. "That boy is a Ruff Ryder!" she joked.

A new generation of Yo! MTV Raps is upon us and it's picking up where its predecessor left off. This MTV Entertainment Studios series is highly anticipated among Rap fans who have been aching to see the genre return to the small screen in a new way. Decades ago, music networks were overflooded with programs that centered on sharing music videos, exclusive televised interviews, and in-studio interactions that made for unforgettable pop culture moments. 

The internet and social media all but made those shows obsolete, at least for television, but MTV has brought back a favorite to Paramount+. Latto was one of the artists who visited the show and while there, she was asked about the double standard that is often discussed in the industry. Many women, especially rappers, have spoken out about the issue and Latto confirms she's still struggling with it.

"I'm still dealing with it," she said. "I'm still learning how to deal with it, honestly. Being so young, it's like I'm finding my way throughout all of this, but that is very, very true. And I think it's no different in the music industry than in real life, though. Women just have it harder. We just got to go a little harder, you know what I'm sayin', but the success, it pays off in the end."

She was then asked about the women in the industry that she was inspired by, and she mentioned that her father is a "Hip Hop head." 

"He loved [Lil] Kim, Foxy [Brown], Roxanne Shante, Eve—he love Eve 'cause that boy is a Ruff Ryder!" Latto joked. "Trina! But you know, me, when Nicki [Minaj] came out?! That's different 'cause that's like, my generation." Check out more from Latto's Yo! MTV Raps appearance below.

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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