Kylie Jenner Expands Empire & Announces Vegan "Kylie Baby" Brand

BY Erika Marie 1.7K Views
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Kylie Jenner
The pregnant mogul is getting into the booming baby business and the brand's IG account already has 1.2 million followers ahead of its launch.

She knows how to secure a bag and Kylie Jenner isn't skipping a beat with capitalizing on her pregnancy. The reality star mogul kept things under wraps when she was expecting her first child, Stormi Webster, but this time around, Kylie is making sure she doesn't go into hiding. The cosmetics giant recently announced that she and on-again-off-again boyfriend Travis Scott will soon welcome their second child, and on Instagram, Jenner revealed her new business venture, Kylie Baby.

Jenner posed with Stormi in a photo she shared on social media and detailed her new baby-focused business.

"I’m so excited to introduce @kyliebaby to you guys [white heart emoji] it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom," Jenner wrote. "I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th [cloud emoji] @kyliebaby."

Sister Khloé Kardashian wrote in the comments that she has been waiting years for this to develop. It seems that the Kardashian-Jenners are continuing their reach into all forms of major businesses. The product line may launch in a week, but the Instagram page already boasts 1.2 million followers.

Check out Kylie's posts below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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