Saweetie Links With Cher For MAC Cosmetics Partnership: "Me & My New Bestie"

BY Erika Marie 1216 Views
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Saweetie, Cher
Yet another brand deal secured for the hitmakers.

They teased some sort of collaboration last year, and while fans expected it to be music-centered, Saweetie and Cher have finally revealed their big secret. While at the BET Awards, Saweetie revealed, "Me and Cher are working on a really big campaign. I can't share too much because of contracts." At the time, the newly-bald rapper also shared that meeting the Pop icon derailed plans for the release of Pretty B*tch Music.

“I thought [the album] was done, but after I met her, I had an epiphany," said Saweetie last summer. "This album needs to have feelings, it needs to have soul, it needs to have spirit. And I have a lot of room for improvement, so I’m gonna work on that. And once it’s done, the album will be released.”


Earlier today (January 4), Saweetie unveiled their partnership and the two women have joined for a MAC Cosmetics ad. In their commercial, Saweetie asks Cher how she manages to stay ahead of the game and the music legend highlights her style.

"How’d we do it, @Cher [snowfalek emoji]?!!!" the rapper wrote in the caption. " Me and my new bestie have teamed up with @maccosmetics to challenge you to put their high-performance products to the test. Why? Because performance is EVERYTHING. #IKDR!!! Get my ICY look, set your challenge and show us what your M·A·C can do with #MACChallengeAccepted. #MACPartner"

Despite the criticism over her live performances, Saweetie knows how to secure a deal. Check out the ad below.



About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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