Jayda Cheaves Responds To TikTok User Who Complained About Merch

BY Erika Marie 29.6K Views
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Jayda Cheaves
The TikTok user went viral after showing off the items she purchased from Jayda, causing Cheaves to bear the weight of backlash.

A viral TikTok video has Jayda Cheaves upset. A way for disgruntled customers to catch the attention of businesses is by publicly taking their grievances to social media. While it can pose to be a headache for business owners, it is quite successful for patrons hoping to get refunds or exchanges for goods that they believe are defective.

Such was the case for Jayda after a young lady went viral on TikTok after sharing a video of herself wearing the social media influencer's merchandise.

The woman opened her video by stating that she is a fan of Jayda's and wanted to support her, however, she was unhappy with the items she received. Even standing 5 feet 2 inches tall, the woman showed that the pants were too short. The all-white matching outfit was a tad transparent and you could see the outlines of layered fabrics, including the pockets.

She stated that she was unable to return the products because of the company's policies and soon, Cheaves shared a message about the controversy to her Instagram Story.

"The route y'all go to tear a business down is beyond me," she said. "But it's cool. The good most definitely outweighs the bad. And most of my customers are 100% satisfied & speak very highly of the quality we offer. Everything is not for everybody & i sell exactly what I've been promoting since the first time i mentioned my new line."

Jayda added that she has been "loving all the feedback" despite complaints, and later, the customer updated her followers to say that the company decided to forego its policy and accept her return. Check it out below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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