NIGO Taps Kid Cudi For Pharrell-Produced Single "Want It Bad"

BY Erika Marie 4.5K Views
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The track will be featured on the Bape creator's forthcoming project, "I Know NIGO."

After enduring a rough week, Kid Cudi is hyped about his collaboration with NIGO. The world watched as Kanye West denounced Cudi over his apparent friendship with Pete Davidson, and the entire ordeal seemed to take Cudi by surprise. He clapped back and defended himself, and since that time, Cudi's fans have surfaced with an outpouring of support.

In brighter news, NIGO has shared his Cudi-assisted single "Want It Bad," and it's reported that the track will be featured on I Know NIGO, the A Bathing Ape creator's first solo project since 2005's Nigo Presents: Return of the Ape Sounds. Fans have anticipated this Pharrell Williams-produced single since its announcement and it's expected to be a standout among the New Music Friday releases.

Stream NIGO and Kid Cudi's "Want It Bad" and let us know your thoughts.

Quotable Lyrics

All night, we gon' live it up and do what we like
Been so long, can't deny, oh, this life, we will survive
We free, see what happened to me
Oowee-oowee, this world will see
Oh, my heart is full, babe, know I (Yeah)


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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