Jay-Z Officially Joins Instagram & Fans Can't Handle It

BY Erika Marie 39.2K Views
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Jay-Z
It comes as no surprise that the only person he follows is Beyoncé and he kicks things off with "The Harder They Fall."

No, your eyes are not deceiving you; Jay-Z is on Instagram. The Rap mogul isn't one for keeping up with social media like his peers who like to troll others, give inspirational video updates, or share clips of themselves in the studio. Fans have often popped up with accounts dedicated to Hov, some amassing followers into the hundreds of thousands as they post daily about the New York icon.

However, things are changing over in Jay's camp because today (November 2), the rapper is easing into the holiday season by launching his official Instagram page.

Rich Fury / Staff / Ggetty Images

For now, things are looking pretty bare aside from Jay's first post about The Harder They Fall. Jay-Z acts as one of the producers of the star-studded western film and even appeared on two songs on the soundtrack. Although the movie was officially released weeks ago, it will premiere on Netflix tomorrow, so it seems Jay-Z is getting a headstart on promotion. To help get the word out, Beyoncé even reposted her husband's Instagram Story about the film's release.

Additionally, Jay-Z's number of followers is growing by the minute and at the time of this publication, he was already up to 763K. We can't wait to see what he'll be sharing—if anything—but for now, check out Hova's first post below.










About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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