Facebook Apologizes After AI Dubs Black Men To Be "Primates"

BY Erika Marie 2.8K Views
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The company says it is investigating the glitch in its artificial intelligence.

We often celebrate certain advancements in technology that make our lives easier, but a glitch in Facebook's app caused an uproar. The popular social media platform is doing its best to retain users after being accused of allowing false information to be shared, thus impacting elections. Facebook has cracked down on the spreading of "false news" and implemented strategies to make navigating their website and app easier, including its artificial intelligence that attempts to offer suggestions to users.

However, that AI landed the company in hot water after users complained that when they were watching a video featuring a Black man, it asked if they wanted to see additional "videos about primates."

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Facebook was quickly dubbed to be racist and soon, the suggestion feature was reportedly taken down. According to NPR, Facebook is investigating the issue and in the meantime, they have offered an apology to the public via The New York Times. A representative for Facebook called the issue "unacceptable" and added: “As we have said, while we have made improvements to our A.I., we know it’s not perfect, and we have more progress to make. We apologize to anyone who may have seen these offensive recommendations.”

"This 'keep seeing' prompt is unacceptable, @Facebook," Facebook employee Darci Groves recently tweeted. "And despite the video being more than a year old, a friend got this prompt yesterday. Friends at [Facebook], please escalate. This is egregious."

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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