24kGoldn & Lil Tecca Take Over The Mall In "Prada" Visual

BY Erika Marie 3.4K Views
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The pair highlight all things designer on the track.

Another designer label is being placed in the Rap spotlight now that 24kGoldn and Lil Tecca have linked up. The two artists have been making a name for themselves for years and as they continue to make their marks on the charts, and now they've collided on their single "Prada." We often hear artists giving shine to luxury brands such as Gucci, Richard Mille, Versace, Cartier, and Louboutin—and that is just a small fraction of the designers who are staples on Hip Hop songs.

24kGoldn called on Tecca for the "Prada" assist, and along with the single comes a music video reminiscent of those days when hanging out at the mall was the thing to do on the weekends. As expected, Prada takes center stage as both rappers give nods to designers throughout the track and pose in their best luxury 'fits.

Stream "Prada" and share your thoughts.

Quotable Lyrics

These n*ggas hoes, but they don't really faze me (Yeah)
'Cause I was eighteen, broke as a fiend, did what I had to do (Ooh)
Nineteen, stuck in a dream, actin' irrational (Ooh)
Twenty thousand on me, we caught a casual (Ooh)


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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