Travis Scott Takes Over L.A. Street With Surprise Pop-Up & Screaming Fans

BY Erika Marie 2.9K Views
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Travis Scott, I-D, Pop-up, Fairfax, Los Angeles, Cactus Jack
The rapper is promoting his Spike Jonze collaboration for "i-D" magazine.

Whenever Travis Scott plans just about anything that involves drawing a crowd, we can expect madness and mayhem to ensue. The global superstar and his Cactus Jack brand have been making consistent moves in the music and business worlds, and on Tuesday (February 23), it was all about his i-D magazine takeover. Scott covers The Utopia In Dystopia issue where the rapper is photographed and illustrated by filmmaker, artist, and musician Spike Jonze. 

Cactus Jack and i-D also partnered together on limited-edition merchandise, much like the collaboration between the rapper's brand and McDonald's. In a surprise move, Travis Scott announced that he was making his way to West Hollywood for an impromptu appearance at a "Newsstand" pop-up to help promote the issue, and to say that a major Los Angeles street became the center of fan-centered chaos is an understatement.

People stormed a Fairfax Ave newsstand to catch a glimpse of the rapper, and soon, Scott had to be escorted away from the scene—but he left with a bang. There have been plenty of videos and images of the event shared throughout social media, so check out a few below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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