J. Cole Stakes His Claim At The Top On "Applying Pressure" From "The Off-Season"

BY Erika Marie 9.1K Views
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J. Cole J. Cole
The rapper blazes through the stand-out track.

"Took years to get this form. The Off-Season," J. Cole tweeted just as his album made its way to streaming services at the stroke of midnight on Friday (May 14). The leader of Dreamville began rolling out the album a little over a week ago after teasing the project for months. Cole spent the better part of 2020 moving in silence, for the most part, and only recently has it been revealed that aside from running a record label and penning a new album, he was getting his sports career on track with the Africa League.

The Off-Season in its entirety is a stand-out and there are more than enough options for tracks to highlight, but we're going to start off with "a p p l y i n g . p r e s s u r e." It would be easy to call this "boastful bars," but J. Cole isn't necessarily spending the entirety of the record bragging as much as he plays observer and commentator of Rap culture. The track also shares the same name as Cole's recently released documentary.

Stream "a p p l y i n g . p r e s s u r e" and let us know what you think of this The Off-Season cut.

Quotable Lyrics

Verses hit hard, never pitched hard or played the streets
These n*ggas whips are behind closed doors, can't pay the lease
Ain't nothin' wrong with livin' check to check 'cause most have to (I ain't sayin’ that)
Instead of cappin’, why don't you talk about being a broke rapper? (I ain’t sayin' that)
That's a perspective I respect because it's real
What it’s like to be nice as f*ck, but got to stress to pay the bills


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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