Lil Durk, King Von, Booka600, Memo600 Are Loyal To The Crew In "JUMP" Visual

BY Erika Marie Modified on September 26, 2022 15.8K Views

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Lil Durk, King Von, Booka600, Memo600, JUMP, Loyal Bros

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The track comes from the recently released project, "Only The Family & Lil Durk Presents: Loyal Bros."

We're receiving more from the Only The Family crew now that the music video for "JUMP" has been released. The track appears on the collective's recently released Loyal Bros compilation and once again, Lil Durk makes sure that King Von is immortalized through his music. We've previously reported on Von's untimely shooting death in Atlanta back in November, and Durk, along with several of Von's loved ones, has made it their mission to continue his legacy.

On Monday (March 15), the visual for "JUMP" by Durkio, Von, and Booka 600 featuring Memo600 was released and in the Crownsoheavy-directed clip, each artist is given their moment in the spotlight. The video shows them each playing their part in a deal as they set the stage for Loyal Bros, spitting bars about holding things down and staying true in a game that only looks to take them out. Check out the visual to "JUMP" and let us know what you think.

About The Author

Erika Marie

Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.