Robin Thicke Grooves His Way Into The Holidays With "Fire It Up"

BY Erika Marie 5.3K Views
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The track is apart of the NFL's "Song of the Season" series.

Days after he welcomed his third child with fiancée April Love, Robin Thicke rang in the holiday season with a smooth grooving single titled "Fire It Up." The crooner has been soaking up fatherhood moments with his firstborn son with April, even penning a loving tribute to his father following the baby's birth. On the music front, we haven't received a full-length studio album from Thicke since 2014's Paula, a project named after and dedicated to his first wife, actress Paula Patton.

For "Fire It Up," Robin Thicke partnered with the NFL for their "Song of the Season" series. The league has chosen a variety of tracks from differing artists from several genres to integrate into gameplay during the season. Fans are hoping to hear more from the "Blurred Lines" hitmakers soon, but for now, stream "Fire It Up" and let us know what you think of Robin Thicke's December offering.

Quotable Lyrics

Don't you wanna see
If we're something supposed to be?
Or we're just a couple freaks
'Cause I want you, want you to love me


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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