Machine Gun Kelly Blasts Musicians Using Sadness As A Marketing Tool

BY Erika Marie 11.6K Views
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Machine Gun Kelly, Kerrang, Marketing, Sadness, Depression
He says that certain artists are making it difficult for other creatives to authentically express themselves.

In the entertainment industry where artists are molded to become a certain "type" to be marketed to the masses, authenticity is a rare find. Even some of our favorites have played the game in order to gain sympathy from fans to increase their popularity or sell records, and Machine Gun Kelly is calling them out. The rap-rocker caught up with Kerrang! recently and discussed being an authentic artist in a sea of others who use emotional triggers to collect sympathy.

“Some musicians are honest... they’re honestly annoying,” Machin Gun Kelly told the publication. “They f*cking cry about everything as a marketing tool and leave no space for people like me who’re like, ‘Yo, I actually never f*cking cry about shit that I wanna cry about, but here I am today ready to cry about some sh*t.’ But I won’t do it because you f*cked the whole landscape up because you’re f*ckin’ crying and went you to your label with a marketing campaign like, ‘Hey, here’s my strategy, I’m gonna f*ckin’ tweet every day about how much I f*cking hate myself and how sad I am and rack up the sympathy vote.’”

MGK added that he strives to be an artist that doesn't rely on deceiving his fans. “If I’m such an inspiration to somebody, as sad as I am, aren’t I supposed to show that there’s resilience in that sadness? Aren’t I supposed to show that you’re supposed to smile through it?" he asked. “I know the internet’s great, but it doesn’t need to necessarily be the form of how I’m going to let my diary out.” Who do you think he was talking about?

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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