Kanye West Spent $50 Mil Of Yeezy Marketing Budget On Sunday Service

BY Erika Marie 3.4K Views
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Kanye West, Sunday Service, Nick Cannon, Millions, Jesus, Yeezy
He claimed that Yeezys were selling themselves so he didn't need to take out ads & used the money for Sunday Service.

His fortune continues to climb as Kanye West has been named one of the richest entertainers according to Forbes. The multihyphenated artist's recent interview with Nick Cannon has many much-talked-about revelations, including the shocking amount of money that was spent to help Ye spread the gospel. In 2019, Kanye West and his Sunday Service choir were quite busy as they traveled the world, performed at festivals, and took to the stages of popular churches. Ye told Cannon that it cost him a pretty penny—pennies that eventually added up to $50 million.

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The funds were spent on operas, uniforms, flights, and other expenses. “I spent every dime that I have for marketing from Yeezy on Sunday Service. Every dollar I had,” said Kanye. “I spent $50 million last year on Sunday Service if you add up the operas, if you add up the flights. It was 120 people going to Jamaica.”

“The Yeezys, they were selling themselves. Instead of paying for ads, I invested it in the church," the rapper added. "I invested in spreading gospel. I invested in saying Jesus’s name on high.” Later, Ye delivered his Christian album Jesus is King and he's said to be working on or completely finished with a project titled Donda.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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