Sisqo Almost Inked "Thong Song" Deal With Victoria's Secret But Was Too Late

BY Erika Marie 2.6K Views
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Sisqo
He still sang his way to the bank.

For those of us from a particular generation, the word "thong" brings back fond memories of Sisqo. The Dru Hill frontman's 1999 hit is a classic and helped revolutionize the way women wear their undergarments. For years "that thong-tha-thong-thong-thong" was the primary way ladies wanted to sport their underwear, and we can thank a silver-haired Sisqo for solidifying the butt floss trend.

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In a chat with Def Jam, Sisqo recounts how the "Thong Song" came to be as he shared an "Oral History" of crafting the Unleash the Dragon track. The singer stated that back in the day he was on a date with a woman and they were getting a little hot and heavy at his home. When she began to take her clothes off she was wearing a thong, and he'd never seen one before. 

"The next day I'm working on the song. My boy comes in like he just saw an accident or something. He's like, 'Yo turn off the music! I went out with this girl last night and guess what she gave me? When we got back to the crib, she gave me that thong-tha-thong-thong-thong,'" Sisqo claimed his friend said. "He literally said it just like that. And I was rolling, I thought it was so funny. He was like, 'Plus she had them dumps.' I was like, 'Dumps? Like a dump truck? Like she was backing it up on you?' He said, 'Exactamundo.'"

The "Thong Song" became a massive hit worldwide, so it only made sense that Sisqo partner with the largest lingerie company at the time. "I was like we need to go and talk to Victoria's Secret. But everything was moving so fast, it got away from us," he said. "By the time the song had blown up, we went to go have a meeting with Victoria's Secret. They were like, 'As much as we love the song, and you seem like a great guy... but thong sales have already gone up 80 percent.' They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too."

For your listening and viewing pleasure, check out the music video for the "Thong Song" below.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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