Ralph Lauren Corp. Apologizes To Black Fraternity After Using Their Symbols On $334 Pants

BY Erika Marie 8.0K Views
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Phi Beta Sigma Fraternity
The company called it an "oversight."

Black Greek Organizations are not playing around when it comes to their letters and symbols. Recently, Boosie Badazz came under fire after he was spotted out and about wearing a Kappa Alpha Psi sweatshirt. The rapper didn't think it was a big deal and expressed that he picked up the shirt because he thought he would look good in it. However, Kappas put pressure on Boosie enough that he issued a formal apology for not knowing how important the organization is to its members.

Fashion brand Ralph Lauren is also sending out a public apology to Phi Beta Sigma Fraternity Inc. after they used the organization's letters and symbols on a pair of $334 pants. The fraternity, which was reportedly founded at the historically black college Howard University, complained that the Ralph Lauren Corporation was attempting to "capitalize off of black culture."

A Change.org petition was even launched, calling for the company to publicly apologize—and that's exactly what they did. According to NBC News, a Ralph Lauren spokesperson claimed that the use of Phi Beta Sigma's symbols was a mistake. “The use of these symbols on our products was an oversight for which we deeply apologize," the spokeswoman said. "We are immediately taking action to remove the product from our sales channels. While we have a rigorous review process in place for all of our designs, this has prompted us to take another review of our protocols to help ensure that this does not happen again."

She added, "As an American brand with more than 50 years of heritage, Ralph Lauren is inspired by many facets of American culture. As part of this, we are firmly committed to respectful and appropriate use of all cultural icons and insignias." The company also claims that they've contacted the fraternity.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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