YG's "4REAL 4REAL" Is Dripping With West Coast Love

BY Erika Marie 2.9K Views
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YG
YG keeps things interesting on his latest effort.

Compton's very own YG dropped off 4REAL 4REAL Friday morning, an album that fans have been patiently awaiting. The record reportedly had an April release date, but following the shocking murder of YG's close friend Nipsey Hussle, the rapper delayed its delivery. YG used the time wisely as he dropped two new singles: "Go Loko" featuring Tyga and Jon Z along with "Stop Snitchin'," a track that he dedicated to Tekashi 6ix9ine during his Coachella performance.

The red-toting rapper has come a long way from his "Toot It And Boot It" days. The sexually-charged 2010 song was produced by Ty Dolla $ign and Chordz and found YG climbing the charts with his catchy hit. However, nine years later, a more developed YG sets up 4REAL 4REAL to be a West Coast banger. The production leans on beats that are reminiscent of a 1990s Los Angeles vibe, but it's updated enough that it doesn't become annoyingly nostalgic. Take for instance "Keisha Had a Baby" featuring Rose Gold that's is an obvious nod to Tupac Shakur's "Brenda Got a Baby" from his 1991 hip hop classic, 2Pacalypse Now.

The rapper also includes his speech from Nipsey Hussle's funeral near the end of the record. He recently told Los Angeles radio station 92.3's Big Boy's Neighborhood that he intends to look out for Nipsey's children. "I put that 'In Loving Memory of Nip' on the album because I'm giving his kids a percentage of every song on the album. So by the time they hit 18, from me, they gonna have a bag." He also told them that he plans on doing that "probably for about six more albums." 


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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