Compton Rapper Liife Signs Deal With Rostrum Records

BY Erika Marie 2.5K Views
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Rostrum has helped shape artists like Wiz Khalifa and the late Mac Miller.

It looks like Rostrum Records is adding another spitter to their roster now that Los Angeles rapper Liife has inked a deal with the illustrious label. Rostrum already boasts a catalog of emcees that includes the likes of Rockie Fresh, 24hrs, Taliwhaoh, Innanet James, Problem, Lambo Anlo, Caleb Brown and MyNamePhin.

“Liife is a one of a kind lyricist and recording artist. He speaks from his soul and wears his heart on his sleeve. I'm very excited to welcome him to the Rostrum family and to get his new music out ASAP,” says Rostrum President Benjy Grinberg. If Liife seems familiar, it's because he's already worked with recognizable rap artists like Lil Wayne, Drake, and Quavo. The Compton rapper began penning rhymes at a young age and decided to pursue music as a career when he was 17-years-old.

“I chose to sign with Rostrum for a few reasons; they have a great history of artist development success with talents like Wiz Khalifa and the late great Mac Miller," Liife said of his new label home. "Rostrum has also built a solid, independently major platform for artists like myself. I’m looking forward to working alongside Benjy and the entire team.”

Meanwhile, Liife is currently working on his debut project that is slated for release later this year. Check out his freestyle skills below.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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