Rico Nasty Is A Whole Unapologetic, Tangerine Mood For Skullcandy

BY Erika Marie 2.7K Views
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Rico Nasty
The rapper brings her unapologetic attitude to the company's latest campaign.

Every month, designer headphone brand Skullcandy is featuring a new artist or athlete for their "12 Moods" campaign. Each person featured will also highlight an exclusive, colorful product drop throughout 2019. They're kicking off their first month with "Bold," and there are few artists who could match up with that style other than Rico Nasty, real name Maria Kelly. Her stage name was given to her by a school bully. “I’ve been Rico since 10th grade,” she previously told Fader. “And a lot of shit comes with being Rico. Her life is a lot different than Maria’s. Maria was afraid of everything. Like, afraid of the dumbest shit. Like roller coasters.”

The rapper hit up Skullcandy's studio and gave a live, tangerine saturated performance of her track "Guap (La La)." On the company's website, they highlighted Rico Nasty in all things orange and recalled a recent conversation they had with the rapper. “I’m trying this new thing where, like, even if I look ugly, I’m still gonna post a story for y'all," Rico Nasty said. "Cause I feel beautiful and I don’t care what y'all think.” She says she wants fans to see her as “someone who doesn’t give a fuck, but still is nice.” 

There are plenty of features to come as the months roll on, including "Empowered," "Elevated," and Fresh. 


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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