NAV & The Weeknd Deliver Apocalyptic Visual For "Price On My Head"

BY Erika Marie Modified on September 26, 2022 2.9K Views

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The "Bad Habits" track is a favorite among fans.

It's the end of the world in NAV's dark visual for his single "Price On My Head" featuring The Weeknd, and when doomsday comes, it's every man for himself. The Weeknd not only lends his falsetto for this Bad Habits track, but he also acts as executive producer to NAV's recently released sophomore effort.

In the Kid. Studio-directed music video, the city of Toronto is being destroyed as a hailstorm of fireballs fall from the sky. The gloomy clip shows various scenes that capture all the ways people are responding to the attack from above: some panicking, some navigating survival, some partying, and others willfully ignorant to the chaos around them.

NAV has been dishing out new material lately, beginning with his Brown Boy EP followed by his Bad Habits full-length. Just this morning he dropped Bad Habits Deluxe that featured material from the original album with additional tracks, including his recent single "Amazing" featuring Future.

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Erika Marie

Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.