YFN Lucci Has A Lowkey Kickback In "Oct. 24" Visual

BY Erika Marie 1.8K Views
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Lucci pours his heart out on "Oct. 24."

A nighttime kick it session with the crew is the backdrop for YFN Lucci's visual for "Oct. 24," a single from the rappers acclaimed December 2018 release, 3: The Sequel. The EP featured only three tracks and begins with "Oct. 24,"  a song where Lucci puts his heart on wax and opens up to listeners. The Atlanta rapper shows how he's evolving as an artist while offering a vibe that breaks away from the club trap hits storming the radio waves.

For the visual, Lucci calls on his friends and a few bikini-clad, jacuzzi twerking ladies for a late night cookout at a luxury pad. Sure, Lucci flashes a few of his iced out jewelry pieces, including the layers of chains on chains, but he still manages to keep the energy lowkey. Lucci says that he knows how to balance his rap industry persona and his hometown life, and just because he's raking in cash now doesn't mean he has a difficult time penning verses about his come up. "Even though I’m in the rap world, I still go home," the rapper said. "All of my friends aren’t rich, so I know how they feel. I went through it 23 years of my life, so I got a lot to talk about. But sometimes you get in there it may take a while because you don’t know how you want to come. You don’t want everything to sound the same. But other than that, it’s always something to talk about."


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.

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